The Cumberland has announced a new partnership with Uinsure and will now use the award-winning tech firm to provide home insurance quotes to its members.

This collaboration means that The Cumberland’s customers will be able to access the home insurance service in its branches, through the mortgage team or online via its website.

Uinsure will provide The Cumberland’s customers with the best available quote selected from its panel of leading insurers. All of the policies that Uinsure offer carry a 5 Star Defaqto rating, from the independent financial product ratings website.

John Linton, product and governance manager with The Cumberland, says the partnership should ensure customers have a simple way to arrange home insurance in keeping with the building society’s ‘Kinder Banking’ purpose.

“By partnering with Uinsure, we can ensure our members can access quality home insurance cover that could meet their needs without unnecessary complexity. They will have the choice of using Uinsure’s platform via The Cumberland website or speaking to us in person.”

This collaboration represents another key milestone for Uinsure, which has now secured partnerships with five of the UK’s top 10 building societies as it continues to expand its footprint with banks, building societies and financial intermediaries.

Amy Evans, chief new business officer at Uinsure, said more financial institutions were recognising the importance of embedding insurance into their customer journeys.

She added: “The Cumberland has always prioritised providing top-level support to the communities it serves, and we’re both humbled and grateful for the opportunity to collaborate with their team.

“Our continued expansion is a direct response to the growing demand from firms eager to offer insurance directly to their customers, aligning with our shared ambition of making insurance simple, fair, and accessible.”

Skipton Building Society has announced an exciting new partnership with award-winning insurtech provider, Uinsure, to make home insurance more accessible, affordable, and straightforward for its members.

Skipton becomes the fourth top-10 building society to collaborate with the insurtech company and joins a growing list of trusted financial institutions which have committed to delivering innovative insurance via Uinsure’s technology.

This partnership enables Skipton members to benefit from Uinsure’s unique and seamless insurance platform, which automatically generates 5 Star Defaqto-rated quotes from a panel of leading UK insurers and provides the one that offers the best value.

Uinsure has been enjoying impressive growth that has been driven by new partnerships across the bank, building society and financial intermediary space and Skipton is the latest organisation to use its technology to offer insurance.

Umera Patel, Product Lead for Partnerships at Skipton Building Society, said:

“At Skipton, we’ve always focused on creating a better future for our members, making sure they have the tools and support to navigate life’s important milestones. Our partnership with Uinsure represents a continuation of this purpose, as we work together to provide straightforward, affordable, and reliable home insurance. We’re now looking forward to delivering this new and simplified way of accessing quality insurance to our members.”

Lauren Bagley, Chief Distribution Officer at Uinsure, added:

“Skipton Building Society has a proud heritage of serving its members with integrity and care and we share their commitment to creating a positive impact on customers’ lives through technology that simplifies some of life’s essential tasks – like arranging insurance. This partnership is the latest example of the trust that leading financial brands have placed in our team and we’re excited to support Skipton in delivering on its promise of exceptional value for its members.”

Yorkshire Building Society has partnered with award-winning insurtech Uinsure to make home insurance more accessible, affordable, and transparent.

This collaboration enables the mutual to offer its customers easy access to competitive insurance products and it has made the decision to waive all commission fees, so its customers get the best possible price for every policy.

By leveraging Uinsure’s advanced technology and partnerships with a panel of leading UK insurers, Yorkshire Building Society customers receive tailored insurance quotes based on a 5 Star Defaqto-rated policy. The only variable between options is price, simplifying comparisons and making it easy for customers to see which policy is the best value.

As part of its customer-first ethos, Yorkshire Building Society’s decision to forgo commission demonstrates its commitment to long-term value and this innovative approach has already proven to be popular after the partnership reported strong sales in the first official month of business.

This partnership strengthens Uinsure’s position as a trusted insurance provider for the financial service industry, with Yorkshire Building Society becoming the third top-10 building society to join its growing portfolio, alongside Leeds Building Society and The Nottingham Building Society.

The need for accessible home insurance is underscored by new research from Yorkshire Building Society that revealed:

  • Almost a quarter (23%) of UK households have no buildings or contents insurance.
  • Cost remains a key barrier, with 31% citing high premiums as the reason for not having insurance.
  • Over a quarter (26%) of respondents admitted they review their policies only every two years or more, leaving them vulnerable to outdated coverage.

Chris Irwin, Director of Savings at Yorkshire Building Society, said:

“I’m really pleased to launch this new service to our customers. Finding partners that hold values aligned to our purpose was absolutely essential. We’re confident we’ve found this in Uinsure and I’m excited to see how they can help our existing and future customers with their protection needs going forward. It is important for our customers to be able to access the right insurance products at an affordable price available in ways that they want. We believe by passing commission back to customers, reducing their premiums, continues to demonstrate our commitment to member value and we hope this new service will enable customers to enjoy life knowing we have options available to give them the protection they need.”

Lauren Bagley, Chief Distribution Officer at Uinsure, added:

“Our mission is to make insurance more accessible by offering a seamless, user-friendly purchasing experience for our partners’ customers. At the core of this mission is our innovative technology, which sets us apart and empowers us to deliver on this commitment. Our collaboration with Yorkshire Building Society reflects the trust that major brands place in our technology and service. Their dedication to delivering excellent customer outcomes aligns perfectly with our values, creating a natural synergy between our teams. Together, we’ll enhance the insurance journey, making it effortless for Yorkshire Building Society customers to secure the protection they need.”

Uinsure has partnered with Suffolk Building Society to offer insurance solutions to the mutual’s customers in branch and online.

Suffolk Building Society adds to Uinsure’s growing number of bank and building society partners.

The insurtech firm has signed agreements with Virgin Money, Leeds Building Society, Nottingham Building Society, Leek Building Society, Quilter and Motability throughout 2024.

The company has also onboarded 232 financial intermediary partner firms, who will be offering insurance to their clients via UinsureCX technology.

Lauren Bagley, Uinsure’s Chief Distribution Officer, said:

“2024 has been a transformational year for us and this partnership with Suffolk Building Society is another major step as we change perceptions of how insurance can be offered and arranged across the country. We’ve seen remarkable growth that has largely been driven by our expanded partner network. Our collective commitment to customer experience is at the heart of these collaborations and is a major reason why we’ve been able to make a success of the partnerships we’ve launched this year.”

Uinsure has partnered with Motability Home Insurance to support more than 7,000 of Motability’s policyholders following RSA’s recent withdrawal from the home insurance market.

Motability Enterprises Limited (MEL) is a wholly owned subsidiary of Motability (operating as ‘Motability Foundation’), a charity dedicated to building a future where all disabled people have the transport options to make the journeys they choose.

Lauren Bagley, Chief Distribution Officer at Uinsure, said:

“This partnership with MEL reflects our commitment to reshaping the insurance landscape, delivering customer-centric technology to respected organisations to provide accessible cover where it’s needed. We’re proud to partner with them to make sure existing home insurance customers they introduce to us have access to quality cover when they need it.”

Gary Parker, Director at Motability Enterprises Limited (MEL), added:

“It was vital for us to identify a new home insurer that would meet the needs of our customers. We know that Uinsure prioritises the customer experience – which is why we were happy to trust them with the migration. We’ve been pleased with Uinsure’s professionalism and commitment to do the right thing for our customers with the first customers having now switched over successfully.”

Quilter’s ambition to leverage industry-leading technology to enhance customer experiences has led to a strategic partnership with insurtech, Uinsure, in a move that will give its advisers more choice when choosing how insurance is offered to their clients.

The partnership marks a significant milestone in Quilter’s mission to streamline operations for its advisers, reducing time and costs while fostering stronger client relationships and boosting productivity.

Through Uinsure’s Adviser Platform, home insurance quotes are generated in as little as 20 seconds, with full applications completed in under a minute.

Advisers can refer clients to Uinsure’s award-winning team, across home and BTL/landlords, as well as specialist and non-standard insurance.

Lauren Bagley, Uinsure’s Chief Distribution Officer, said:

“Our new partnership with Quilter underlines the trust Mortgage Networks place on us to deliver an excellent insurance experience for their members’ clients.

“We continue to be restless in our mission to remove insurance complexity using technology and the simplicity of our integration with 360.net, Quilter’s chosen CRM platform, makes it easy for its advisers to provide a more streamlined and efficient insurance service to their clients.

Charlotte Nixon, Proposition and Distribution Director at Quilter, commented:

“We’re continually looking at how we can enhance our Network’s technology capability. This is another example of our commitment to continuous improvement, which is helping our members to work more effectively and consistently.”

“Uinsure has demonstrated real progression in insurance technology and we believe that by working together we can make insurance a more integral part of the holistic service offered to customers.”

Leading Insurtech, Uinsure, has enhanced its home insurance panel by adding Integra Insurance Solutions. As specialists in the home Insurance market, Integra uses the latest in pricing technology and advanced pricing strategies to provide a competitive, tailored premium for each home.

For intermediary, bank and building society partners, adding to the panel of underwriters for Uinsure’s 5 Star rated home insurance product has many benefits, including the ability to quote more customers through stronger underwriting footprints and increased competitiveness for individual customer risks.

Will Price, Chief Insurance Officer at Uinsure, said:

“We aim to offer a competitive price to every customer who engages with us via our IFA, intermediary, bank, building society and other affinity partners, so we need a strong home insurance panel. 

“Integra adds a lot of value as a data-driven, digitally focused business that’s agile in a constantly changing market and, like us at Uinsure, leverages technology and data to create industry-leading customer experiences. We’re extremely happy to be working with their team, given the natural alignment in our brands’ focus.”

Tony Dixon, Chief Underwriting Officer at Integra, added:

“Uinsure’s commitment to digitise insurance and simplify the customer journey within the mortgage intermediary space aligns with Integra’s proactive data-driven approach to insurance pricing and underwriting.

“Uinsure’s unique distribution and desire to further enhance its product offerings fits perfectly with Integra’s strategic direction of growth, and we’re excited about the future opportunities this brings to both parties.”

Uinsure recruits a further 60 team members after securing new bank, building society, financial intermediary and affinity partnerships

Leading Insurtech, Uinsure, continues its significant growth by welcoming 60 new team members after securing several major partnership deals.

Uinsure’s market-leading technology, which offers partners and their customers access to a panel of the UK’s top insurers through a simplified and multi-award winning journey, proved to be a key differentiator in competitive tender processes.

The Manchester-based company has invested heavily in its digital-first service that allows home and landlord insurance to be embedded by its partners so they can offer personalised cover to their customers as soon as arranging it becomes a need.

Lauren Bagley, Uinsure’s Chief Distribution Officer, said:

“To win these prestigious partnership accounts, particularly in a highly competitive environment, is a tremendous endorsement of the strength of our proposition. The fact some of the UK’s leading banks, building societies and financial intermediaries have chosen Uinsure demonstrates how highly the industry values the technology and customer experience we’ve developed.  

“An expanded scale will only help in securing more competitive premiums for all our partners’ customers, which is another thing we’re working relentlessly on.”

New partnerships demonstrate Uinsure’s growing influence

Uinsure’s latest success highlights the company’s growing influence in the insurance sector, as it continues to provide innovative solutions that have removed the complexities from insurance for both distributors and consumers.

Several of the new partnerships were secured in response to RSA’s recent withdrawal from the UK home insurance market.

Bagley added that the focus will now switch to optimising each partnership. She said:

“It’s the busiest we’ve ever been in terms of onboarding new partners. We’ve found many organisations searching for end-to-end insurance solutions that focus on a digital-first experience and engagement, allowing them to scale in the insurance space and provide great customer value.

“We’re now absolutely committed to supporting our growing network of partners and delivering exceptional customer experiences at every touchpoint.”

Virgin Money Re-Enters Home Insurance Market with­ Innovative New Product for Homeowners and Landlords

Virgin Money is expanding its insurance proposition by launching new home and landlord insurance products in partnership with leading insurtech firm, Uinsure.

Uinsure’s innovative technology will allow Virgin Money customers to get a 5 Star Defaqto rated insurance quote by simply answering a short set of questions; including their name, date of birth and postcode in as little as 30 seconds, in a market-leading quote journey.

The cover will be tailored to the unique requirements of both homeowners and landlords and backed up by customer service that’s helped Uinsure attain an ‘Excellent’ Trustpilot rating.

Key ­highlights of the new home insurance product:

  • Generous coverage: Virgin Money’s home insurance provides a robust £1 million of building cover and £75,000 in contents cover as standard, ensuring customers are adequately insured.
  • Market-leading quick and simple quote process: A streamlined quote process, featuring an easy-to-answer set of questions, enabling them to receive a personalised quote.
  • Competitive pricing: Using Uinsure’s panel of insurers, Virgin Money can offer a common product at competitive prices without compromising on quality.
  • Automatic re-broking at renewal: The proposition offers a commitment to maintaining low prices year after year, as the product includes automatic re-broking at renewal, saving customers time and money.
  • No hidden fees: Transparent fee structure where customers will not incur any fees if they choose to cancel their home insurance or make a mid-term adjustment.

The new home insurance product is available online, with options to take out a policy by telephone for customers without online access. A variety of communication methods are available for renewals, including online, email, post, and telephone.

The partnership with Uinsure also ensures that any new business or renewal quote will automatically offer the customer the lowest price based on Uinsure’s panel of underwriters, with the cheapest price meaning less need to shop around, saving them money and time.

Graeme Sands, Head of Personal Banking at Virgin Money, said:

“Virgin Money’s innovative home insurance product offers a market-leading quote journey in as little as 30 seconds, competitive pricing through a panel of insurers, automatic re-broking at renewal, and a transparent fee structure with no hidden fees. In collaboration with Uinsure, who will administer our home insurance product, we provide customers with simplicity, quality, and transparency.”

Martin Schultheiss, Uinsure Group Managing Director, said:

“Our technology is built solely around the user – meaning customers can enjoy an insurance journey that’s free of the complexities they might previously have struggled with.

“The Virgin brand is one of the most recognised globally, with a long history of pushing boundaries and innovating for the benefit of its customers. That way of thinking very much mirrors our own way of working and we’re extremely excited to commence our partnership with Virgin Money.”

For more information on the new home insurance product or to get a quote, visit homeinsurance.virginmoney.com.

One Mortgage System (OMS), the seamless single-input enquiry to completion processing platform for brokers, has partnered with leading insurtech provider, Uinsure, to create an integrated insurance experience.

The partnership includes a full system integration that will enable OMS users to access the UinsureCX platform to generate automated insurance quotes to their customers, as well as providing greater understanding around the need for insurance at key moments within the mortgage journey, such as at application, offer and exchange.

UinsureCX is the first platform in the UK to be able to track an individual’s mortgage progress and provide fully automated communications at the most relevant time of the mortgage cycle. It also absorbs data such as mortgage circumstances, e.g. ‘new build’ or ‘remortgage’, to deliver dynamic, contextual content at the right time, and provides the ability for mortgage customers to purchase insurance digitally.

OMS is the only end-to-end platform which covers product areas such as residential, buy-to-let, second charge, equity release, bridging, commercial plus general insurance, and protection. It is integrated with market-leading providers – Ignite, Submissions Brain, The Source, Twenty7Tec, iPipeline, Hometrack, Experian, Equifax, Uinsure, Air Sourcing and Knowledge Bank – to provide users with best in class for product sourcing, protection sourcing and criteria searching.

OMS is proud to be one of the first CRM platforms within the mortgage industry to achieve ISO 27001 certification. This significant milestone reflects OMS’s ongoing efforts to establish itself as a trusted and reliable partner in the mortgage origination space. By obtaining ISO 27001 certification, OMS reinforces its position as a leading tech provider and strengthens its ability to support the evolving needs of its clients.

Neal Jannels, Managing Director of One Mortgage System (OMS), commented:

“As a leading force within the Insurtech marketplace, Uinsure is transforming the way insurance is provided in the intermediary market and its data-driven strategy to provide personalised and precise insurance quotes as clients move through the mortgage journey aligns perfectly with our customer-centric approach.

This is a partnership which will undoubtedly prove hugely beneficial to our users and their clients as they look to remove the hurdles which can sometimes hamper these vital conversations.”

Lauren Bagley, Chief Distribution Officer at Uinsure, added:

“We’re bringing embedded insurance to life and making insurance more relevant by enabling intermediaries to consistently offer cover to their clients as soon as it becomes a need.

“Our new partnership allows us to significantly scale access to UinsureCX as our industry-leading technology can now be utilised by the strong network of firms who use the OMS platform.”

To register for a free trial, brokers should visit www.onemortgage.co.uk

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