Non standard insurance applies when a situation doesn’t fit under “standard” policy limits. It’s designed for cases where either the property or the person’s circumstances requires bespoke cover to make sure they’re protected.

It’s important to understand whether your customer falls into this category, as failure to do so could result in them being left uninsured and without the correct protection in place, leaving them at risk of high costs should they need to claim.

A Uinsure Non-Standard insurance policy covers anything outside the limits of our standard home insurance policies, which is £1m for buildings and up to £100k contents. But there’s a number of circumstances that can lead to a property or person falling into the non-standard insurance category, which we’ll go over below…

 

1. Non-Standard Construction and Listed Buildings

Standard home insurance assumes properties are built from brick or stone with slate or tiled roofs. Anything outside this is non standard, which includes:

  • Timber-framed homes, prefabricated builds, concrete houses and cob or wattle and daub constructions;
  • Houses with flat or thatched roofs;
  • Barn conversions and eco-builds often fall into non-standard property types too;
  • Properties protected for architectural or historical reason, otherwise known as listed buildings, also require non-standard insurance.

2. Unoccupied Buildings and Second/Holiday Homes

Homes that are unoccupied for more than 60 days or used as second/holiday homes will likely require non-standard insurance.

In most cases if a property is the primary home but ends up being unoccupied for 60 days or longer then the insurance company will ask to be informed of this, as it provides a greater risk of burglaries or problems arising with nobody there to notice them, such as burst pipes.

But, if it is already known that the property will be unoccupied at the time of getting insurance quotes, it falls into the non-standard category.

3. Buildings with a History of Flooding or Subsidence

Homes that have previously suffered from subsidence, heave, landslip or flooding in the last 25 years are considered higher risk and therefore typically require non-standard insurance. In the case of subsidence, even if the issue has been resolved, insurers will usually continue to treat it as a potential risk due to the possibility of further structural complications or the subsidence returning.

Similarly, properties located in areas with a known history of flooding usually require non-standard cover. This includes homes that have flooded in the past or are located near bodies of water that increase the risk of flooding in the future. To check if a property is classed as being in a flood-risk area you can check the following websites:

England: GOV.UK

Wales: Natural Resources Wales

Scotland: SEPA

Northern Ireland: Department for Infrastructure

Uinsure usually covers up to £1million for loss or damage to your buildings caused by events such as storms and flooding, plus up to £200,000 for temporary accommodation for your family and pets if your home is not safe to live in following an insured event. But, this could amount to much more in high-risk areas. As a result, non-standard insurance will likely be needed.

4. Properties with Ongoing Building Works

Properties that are undergoing building work often require non-standard insurance because the presence of tradespeople, tools, scaffolding, and structural changes increases the risk of damage and accidents. Insurers see active renovation or construction as a risk that falls outside of a standard home policy.

Building work in this context includes major alterations such as:

  • Structural changes (e.g. extensions, removing load-bearing walls, loft conversions);
  • Roof replacements;
  • Internal reconfiguration or significant plumbing/electrical rewiring;
  • Garage conversions or adding outbuildings.

Typically building work that doesn’t require non-standard insurance would be smaller changes like decorating (painting or changing flooring), minor non-structural repairs like replacing a door or tap, and kitchen or bathroom refits that don’t involve plumbing changes.

5. Mid-High Net Worth Policies

Mid–high net worth policies often require non-standard insurance due to the higher overall value and complexity of what’s being insured. These are typically for individuals whose properties exceed standard rebuild costs (usually £500,000 or more) and whose contents include high-value items such as fine art, jewellery, antiques or bespoke furnishings.

As previously mentioned Uinsure’s non-standard insurance offers coverage outside of the standard £1m for buildings and up to £100k for contents. Mid-high net worth policies refer to customers with higher value buildings and/or contents than this, hence requiring non-standard insurance.

6. Individuals with an Adverse Claims History

An adverse claims history refers to a record of frequent and/or high-value insurance claims made by an individual in the past. Insurers use this history as an indicator of risk and a pattern of repeated or significant claims may suggest that the individual’s property or circumstances present a higher likelihood of future claims.

This doesn’t necessarily imply fraud or negligence, but from an underwriting perspective it places the policyholder outside the risk profile preferred when it comes to standard home insurance.

This can also include individuals who have previously had home insurance policies declined or cancelled by the insurer.

7. Individuals with Criminal Convictions

Having an unspent criminal conviction can make it harder to access standard home insurance. Many mainstream insurers consider criminal records a potential risk factor, particularly if the conviction relates to fraud, theft, or property damage.

In these situations, non-standard home insurance offers a practical solution. Non-standard home insurance is able to provide cover so individuals with past or pending convictions can still protect their home and belongings with a suitable policy.

 

Now that you know what type or customers and properties fall into non-standard insurance, feel free to take a look at our non-standard insurance page so you can get a better understanding of the type of cover Uinsure offers in these circumstances.

Click here to view our non-standard insurance page.

Or, click here to view our non-standard insurance crib sheet.

If you already work with Uinsure, you can refer your non-standard customers by following the link and selecting ‘non-standard’ to ensure it ends up with the correct team: quotes.uinsure.co.uk/referral-progress/

 

Uinsure has launched two new insurance journeys on its Adviser Platform, meaning advisers can now offer landlord property owners insurance, including property portfolios, as well as liability insurance for trades people and professions. This can be done in under 90 seconds.

Through the Adviser Platform, advisers can protect their clients who require cover for multiple properties, commercial lets and blocks of flats whilst also having the facility to quote public and employer’s liability for over 500 different types of businesses.

Traditionally, these journeys have been very time-consuming but by integrating them into Uinsure’s Adviser Platform, intermediaries are able to apply in as little as 90 seconds with simplified, intuitive quote journeys that are reflective of Uinsure’s market-leading mainstream home and BTL experiences.

Martin Schultheiss, Uinsure’s Group Managing Director, said:

“Uinsure’s new property owners and trade and profession journeys have been developed using our industry-leading technology to simplify traditionally more time consuming applications. And now, for the first time, advisers can apply online in the same way they can for standard home insurance.

“After launching a pilot, we had resounding feedback that made it clear the new journeys have enabled partners to expand their own offerings and convert policies they previously wouldn’t have considered after straightforward product training. We’re now very much looking forward to taking this further and opening up these journeys on a national scale as a result.

“This new functionality will not only generate additional income for advisers but reinforce our belief that Uinsure is continually offering and developing the most effective solutions for anything in the general insurance space.”

Ed Jackson, Nest’s Managing Director, said:

“Since we’ve had online access to the new journeys it’s changed the way we look at our clients and do business. After some quick product training with Sean and his team, we’ve been able to place many more commercial enquiries than we could before, meaning we’ve been able to increase our own revenues whilst saving time.

“For anyone who’s looking to open up their proposition, and especially anyone who’s already doing GI themselves, it’s an absolute no-brainer because the process has been made that easy.”

Uinsure is holding training workshops for firms and individuals who are looking to expand into these areas. To register your interest in a workshop, click here.

Uinsure has launched its new insurance division, Uinsure Specialist, to handle non-standard and commercial referrals.

Uinsure is working with wide panel of insurers which include, Ageas, Covea, NIG, Zurich, RSA, Pen Underwriting, Q Underwriting, Midas, Prestige, AXA and Commercial Express to ensure clients with more specialist or complex insurance needs can access comprehensive and competitive products across a wide underwriting footprint.

Martin Schultheiss, Group Managing Director, said:

“We’ve been piloting Uinsure Specialist since December 2020 with a number of our key partners’ clients. Uinsure Specialist moves us further forward in our mission to remove insurance complexity and deliver fair value in a digital age. It’s a great example of how technology can help to deliver much better experiences across a wider spectrum of insurance needs.”

A key focus for the new division will be to make sure that insurance risks which fall outside of Uinsure’s standard product range can be insured with the most efficient and frictionless experience possible. For example, properties undergoing building works, long term unoccupancies and a wide variety of non-standard construction types can now be referred by advisers through the Uinsure Adviser Platform.

In addition, commercial referrals for property portfolios, blocks of flats, commercial properties, liability cover for self-employed people, shops, offices and the vast majority of SMEs can all now be serviced by the new team.

Schultheiss added:

“Advising on complex insurance needs can, in its very nature, be a difficult process. Using our technology, we’re able to streamline this once complex process so even advisers who have clients with unusual or traditionally difficult insurance needs will benefit, because of the service Sean and his team can now offer.”

Sean Thompson, Specialist Insurance Director, heads up the new division that will handle all Non-Standard Home and Commercial insurance referrals submitted through the Uinsure Adviser Platform.

Sean, commented:

“By launching the new service, we’re able to harness Uinsure’s industry-leading technology to simplify the referral process and the client experience, while ensuring we develop strong panels and products that match the mix of referrals we receive. The ten-month pilot has allowed us prove strong quote and conversion and we’re now very much looking forward to supporting advisers in a wider capacity.”

Adviser/Partner verification

This area of the website is intended for financial advisers only.
If you're a customer, please click 'Stay in the policyholder area' below.
We will remember your preference.

I am a financial professional Stay in the policyholder area