UinsureCX drives digital transformation in the mortgage intermediary market, backed by newly invested trading optimisation and data teams.

UinsureCX, the digital insurance technology introduced by Uinsure in March this year, is reshaping how insurance can be offered to intermediary clients with 25,000 referrals received via the platform in Q2 alone.

As the adoption curve of digital insurance among advisers accelerates, the technology is helping Uinsure and its partners transform the way insurance is provided in the intermediary market, with 200 firms now using the digital product.

In an industry where up to an estimated 75 per cent of mortgage customers buy insurance outside of the intermediary market, the technology recognises the importance of offering an insurance quote to all mortgage customers, employing intermediary data collected during the mortgage fact-finding process and then using this data-driven strategy to provide personalised and precise insurance quotes directly to customers through digital channels as they move through their mortgage journey.

“We’re delighted by the response to UinsureCX, exemplified not only by the 25,000 referrals received last quarter but also by the rapid rate of intermediary adoption that means over 200 firms are now using the technology,” said Martin Schulthiess, Group Managing Director of Uinsure.

Strengthening UinsureCX’s development are the newly invested trading optimisation and data teams. These dedicated teams are actively refining the digital product by analysing customer behaviour and then using this insight to further optimise journeys for different segments of customers. 

“Our commitment to innovation and collaboration with intermediaries is proven by the impact that UinsureCX is already having on the industry. The recent investment in our trading optimisation and data teams reinforces our dedication to refining our digital product to meet the evolving needs of customers. Their efforts ensure that UinsureCX remains adaptable and responsive to customer feedback and experience.”

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